Exchange-A-Blade power tool accessories changes name to ‘EAB’ and launches North American rebranding
2014/04/15
After 38 years’ championing exchangeable and environmentally sustainable power tool accessories, Exchange-A-Blade gives new face to its brand.
Vancouver, British Columbia – April 15, 2014 – Exchange-A-Blade, the pioneer in exchangeable and environmentally sustainable power tool accessories, announces the change of its corporate name to EAB Tool Company Inc., and the marketing of its core line of exchangeable products under the brand name ‘EAB’.
The EAB acronym preserves the connection with the Company’s origins as a supplier and remanufacturer of exchangeable circular saw blades for the retail hardware and building supply markets, while allowing it to better represent its entire power tool accessories product line.
This announcement launches the rebranding of the Company’s exchangeable EAB products, and its non-exchangeable products under the existing StaySharp name. The rebrand encompasses all logos, graphics, product packaging and in-store displays and will be rolled out to retail dealers in Canada and the US during 2014.
“We’re very excited about the new EAB,” said Rob Forbes, Founder and President of EAB. “This is an evolution of the brand. We continue to enhance the Exchange System that has allowed us to compete successfully against much larger competitors, while reinforcing our principles of delivering outstanding value and service, building customer and dealer loyalty, and striving for a more environmentally sustainable industry.”
About EAB Tool Company Inc.
EAB (formerly Exchange-A-Blade), established in 1976, is a pioneer in the development of exchangeable power tool accessories for the North American hardware and building supply markets. The Exchange System allows customers to buy a product and return it after use for credit towards their next purchase. This provides dealers with a ready-made loyalty program, and their customers with significant savings over comparable competitors’ products. Carbide saw blades received in exchange are remanufactured in Canada to new, or better than new, condition – validated by rigorous quality control and testing. Products that cannot be remanufactured are recycled, thus diverting construction waste from landfills and improper disposal. The Company also promotes reduced and environmentally sustainable packaging. Principal product categories include: circular and diamond saw blades, abrasives, drill and SDS bits, hole saws, oscillating tool accessories, router bits, jig and reciprocating saw blades, screwdriver and impact bits. Non-exchangeable products are sold under the StaySharp brand name.
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